As we navigate the design process, our aim is not only to elevate your product but also to craft designs that inspire + connect with your customer
discovery + brief
Following our design consultation, the first step involves organizing a comprehensive project brief to ensure complete transparency regarding the project's outcomes and deliverables.
research + moodboards
I invest time and effort in thoroughly comprehending your brand and product, conducting in-depth research to establish the visual direction for your project. I then present mood boards and design mock-ups, providing you with a clear vision of how the product could take shape, a valuable process for defining the desired aesthetic and design direction, including colour palettes and potential prints.
concept design + CADS
After receiving your feedback on mood boards and research, I create concept designs for your review, and I welcome your input throughout this collaborative process. I can also produce "CADs" product sketches to bring your ideas to life and provide support in terms of how to seamlessly incorporate these new designs into your range.
refinement
During this phase, we fine-tune the design, focusing on perfecting every element of the aesthetic. We have the flexibility to explore potential changes in colors and design elements as needed. Once the client is satisfied with the design and colors, we proceed to the next stage. Additionally, this process includes an essential step of user testing to ensure optimal results.
design showcase
The "design showcase" is the final presentation of your end product, where the completed design, following the brief, is delivered to the client via email or file sharing services in all its glory!
production +
technical packs
The final step involves preparing prints and designs for production, ensuring they are to scale and ready for manufacturing, whether they are yardage artwork, illustrations, identity design, or pre-press products.
Beck is the single most talented designer + creative person that I have been fortunate to work with. She has a rare breed of skills that encompasses graphic design, commercial fashion experience, and product develoment knowledge as well as being an incredibly talented surface pattern designer. Beck transformed Toddlekind working on a re-fresh of our website, our packaging and developed new patterns as well as a number of new product lines for us. She has impeccable taste, a keen eye for detail and has helped me as the CEO learn more about the design process.
Samantha Brückner - CEO and founder of TODDLEKIND
